FYE’S Breakthrough Listening and Viewing Stations Create an Interactive Entertainment Experience in Every Store And Take the Guess Work Out of Shopping


New In-store Technology Lets Shoppers Sample CDs, DVDs and Video Games

ALBANY, N.Y., Nov. 7 /PRNewswire-FirstCall/ — Trans World Entertainment Corporation (Nasdaq: TWMC – News), one of the country’s leading specialty entertainment retailers, announced the completion of the largest rollout of innovative Listening and Viewing Stations (LVS) in the company’s mall-based FYE — for your entertainment — stores. The introduction of more than 12,000 high-quality audio and video sampling stations in FYE stores nationwide offers customers a total entertainment experience by allowing them to scan and sample items throughout the store and connecting them in new ways to the hottest music, movies and video games.

“FYE is about connecting customers to fun and entertainment. Not only will the new LVS units directly address each customer’s individual tastes by offering the most personal entertainment experience right in our stores, but offering customers the ability to sample content is a key deciding factor that turns customers’ interest into purchases,” said Mark Hogan, Vice President of Marketing for FYE. “From the customer feedback we’ve already received, we expect the LVS technology to have a positive impact on sales.”

Searching and sampling music, movies and games is made easier and more personalized through the use of FYE’s LVS units which allows shoppers to scan the bar code of any CD to access 30-second clips of every song on the disc. Unlike most sampling stations found in other retail chains which only play tracks from select CDs of the store’s choice, FYE’s stations let the customer select and sample virtually any item in the store’s inventory, providing users with deeper access to all titles.

FYE’s LVS leading-edge video sampling experience is the best and most unique in the retail industry. The video capability at each LVS unit enables shoppers to watch movie trailers and view just-released video game demos. The LVS units also make recommendations for shoppers, tipping them off to the hottest new releases and top sellers based on genre. FYE’s “picks” can reveal unique gift ideas and help update a CD collection with the discovery of new music.

About Trans World Entertainment

Trans World Corporation (Nasdaq: TWMC – News) is a leading specialty retailer of entertainment products. The Company operates more than 886 retail stores in 46 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and an e-commerce site, http://www.fye.com. In addition to its 674 mall-based locations, primarily operated under the FYE brand, the Company operates 212 free-standing locations under the Coconuts Music and Movies, Strawberries Music and Spec’s Music brands.

Source: Trans World Entertainment Corporation