Entertainment Leader, Trans World Entertainment Corporation, Implements Vcommerce for End-to-end Ecommerce

Redefines multi-channel entertainment shopping experience.

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Feb. 14, 2007–Trans World
Entertainment Corporation (Nasdaq:TWMC) one of the largest and most
experienced specialty music, video and video game retailers in the
United States, announces that it has selected and implemented
Vcommerce Enterprise(TM), for its end-to-end online retail business.
Trans World Entertainment has nearly 1,000 stores in the United
States, the District of Columbia, the U.S. Virgin Islands, and Puerto
Rico under various brands. The Company is in the process of
consolidating the majority of its stores (Coconuts Music and Movies,
Strawberries Music, Wherehouse, Sam Goody and Spec’s) under the name
f.y.e. for your entertainment. The Company also operates over 130
video only stores primarily under the Suncoast brand and multiple web
properties including www.fye.com, and selected Vcommerce based on its
commitment to delivering a world-class multi-channel shopping
experience. Vcommerce is the industry leader in enterprise
multi-channel eCommerce solutions for online retail.

Trans World Entertainment (f.y.e. for your entertainment stores)
intends on redefining the shopping experience for entertainment
shoppers by delivering a convenient and consistent multichannel
shopping experience. Gift cards can be redeemed online or offline. All
of this and more is accomplished by a tight integration of systems
between the offline and online channels. The result is a
state-of-the-art shopping experience with advanced supplier management
across a multi-point distribution network, best-in-class storefront
merchandising flexibility and numerous advanced features including
multiple payment options. Additionally, f.y.e. customers will benefit
from fully integrated best-of-breed third party solutions for search
and web analytics, delivered as part of the open Vcommerce platform.

“Customers have multiple options for buying entertainment today
and we are committed to shifting with the changing times,” said Jim
Litwak, President and COO. “This commitment requires that we present a
dynamic shopping experience that allows our customers to quickly
locate and consume entertainment in whatever form or fashion is
suitable to their needs. Vcommerce has given us the flexibility,
merchandising breadth and a single solution to manage our entire
online presence that can also grow with us as we consider a fully
integrated multichannel value proposition.”

Vcommerce Enterprise is delivered as a software-as-a-service
(SaaS), which allows clients to leverage the configurability and
security of a ‘behind the firewall’ software implementation while
enjoying the ease of deployment and a continuously updated feature set
that provides the client with a truly ‘future-proof’ solution. Unlike
traditional “outsourced” eCommerce solutions, Vcommerce Enterprise
allows for easy deployment, customization and provides simple
powerful, tools and services, so online retailers never lose control
of their brand.

“Shopping entertainment presents one of the most complicated
challenges for eCommerce technology, specifically from a content,
search and navigation perspective,” said Dan Kennedy, President and
Chief Technology Officer of Vcommerce. “Frankly, this is where an
eCommerce solution must shine because the best fulfillment solution on
the market cannot compensate for cart abandonment and lackluster
demand generation. Our approach to managing the storefront and
fulfillment experience in concert, as part of a single integrated
solution, so merchandise is easy to find and buy, answers the
entertainment industry very nicely.”

About Trans World Entertainment Corporation

Trans World Entertainment is a leading specialty retailer of
music, video and video game products. The Company operates nearly
1,000 retail stores in the United States, the District of Columbia,
the U.S. Virgin Islands, and Puerto Rico under various brands. The
Company is in the process of consolidating the majority of its stores
(Coconuts Music and Movies, Strawberries Music, Wherehouse, Sam Goody
and Spec’s) under the name f.y.e. for your entertainment. The Company
also operates over 130 video only stores primarily under the Suncoast
brand and on the web at http://www.fye.com, http://www.wherehouse.com,
http://www.secondspin.com, http://www.samgoody.com and
http://www.suncoast.com.

About Vcommerce Corporation

Vcommerce is the industry leader in enterprise eCommerce solutions
for online retail. Retailers can choose to leverage Vcommerce
Enterprise(TM) as a true end-to-end solution or select just the
capabilities and services they require. Vcommerce Enterprise consists
of advanced solutions for eMarketing, eCommerce storefront, order
management, fulfillment and logistics and customer service. Proven
with leading online retailers for nearly a decade, Vcommerce solutions
allow clients to expand their online retail capabilities rapidly, cost
effectively while retaining control over business processes, branding
and the total customer experience. Recognized for its online retailing
expertise, platform flexibility and scalability and low-risk
methodology for enabling eCommerce, Vcommerce is SAS 70 Type II and
PCI Level I certified. Vcommerce clients include Overstock.com, eToys
Direct, Ritz Interactive, MTV Networks and newegg.com. Located in
Scottsdale, AZ, the company is privately held, and its investors
include Internet Capital Group, Inc. (Nasdaq:ICGE). For more
information, please visit www.vcommerce.com or call 480-922-9922.

(C) 2007 Vcommerce Corp. All rights reserved. Vcommerce is a
registered trademark of Vcommerce Corporation. Any other company or
product names mentioned herein are the trademarks of their respective
owners.

CONTACT:
Vcommerce Corporation
Karen Greenberg, 480-551-3791

SOURCE:
Trans World Entertainment Corporation