Presents an Exclusive Million Dollar Lucky Number Promotion; Continuing Branding Initiatives Pair Leading Collegiate Market Players

LEXINGTON, Ky.–(BUSINESS WIRE)–April 24, 2000–, the only full-service virtual campus bookstore, has allied with Trans World Entertainment Corporation (NASDAQ:TWMC) to promote a Lucky Number Game designed to extend brand awareness among the 18 to 24 demographic. The promotion, which targets collegiate audiences with a fun summer game and sweepstakes, will run on the Web site between May 1 and June 30, 2000. The Lucky Number Game was created and will be produced by Framingham based CFA/COMP (Cohen-Friedberg Associates Creative Online Marketing & Promotions Inc,

The Lucky Number Game is free for registered customers. During the two month run of the game, each player can make two “picks” each day, choosing six lucky numbers in the exact order that could match winning numbers that were secretly selected prior to the start of the promotion by CFA. The Grand Prize winner will receive $1,000,000 from and secondary winners will receive items like a Diamond Rio MP3 player, a $500 shopping spree and an fleece.

“As a result of unique integrated marketing programs like the Lucky Number Game, we have won numerous awards, generating new customers and continually boosting sales,” said Steve Stevens, president and CEO of “Working with a solid industry brand like TWEC promises to be a fun, innovative way to further this progress even during the summer off-season.” has captured more than 80 percent brand awareness among its target demographic of pre-college, college and directly post-college students as a result of branding initiatives like the Lucky Number Game promotion that speak to key audiences in their own language and style. CFA/COMP negotiated with TWEC, on behalf of the company to solidify a marketing partnership with one of the largest and most popular specialty music and video retailers in the United States since 1972.

TWEC has approximately 1000 online and offline retail outlets, including Camelot Music, Saturday Matinee, Coconuts Music & Movies and, reaching target audiences across the US. will work with TWEC to advertise the Lucky Number Game in each of these outlets with the goal of driving new registered users to the site.


Lexington, Kentucky-based is the only full-service virtual campus bookstore. The innovative, award-winning company has created technology to provide products and services in all four quadrants of the e-commerce spectrum (business-to-business, business-to-consumer, consumer-to-business and consumer-to-consumer), including textbook and product fulfillment services for traditional and online education providers, general consumer products and services, an online auction and book buy back services. is highly knowledgeable about pre-college, college and post-college consumers. Money Magazine named its favorite online textbook site in March 2000. For more information visit

About Trans World Entertainment Corporation

Trans World Entertainment Corporation is one of the largest specialty music and video retailers in the United States. Founded in 1972, the Company currently operates nearly one thousand stores in 44 states, the District of Colombia, Puerto Rico and the US Virgin Islands, and operates a retail Web site at Its stores are divided into two categories: mall-based and freestanding. Mall-based stores include Record Town, Camelot Music, The Wall, Saturday Matinee and F.Y.E. (For Your Entertainment). Freestanding stores include Coconuts Music & Movies, Strawberries, Spec’s and Planet Music.


CFA/COMP is a premiere “one stop” provider of traditional, Internet and integrated marketing and sales promotions. CFA/COMP provides concepts, co-branded opportunities, prize solicitation, game page(s) creative, promotion hosting, game logic, data collection, data storage, major prize pool insurance and complete game administration. The company maintains expertise from general sweepstakes/promotions to the most technically advanced, online/integrated promotions including its own unique online games including, lottery style events, lucky number configurations, scratch card games, concentration games, sports challenges “click to mortar” and “mortar to click” activities.


Doug Alexander, 606-514-5200



Eric Friedberg, 617-965-0279