THE AMAZON SELLER'S GUIDE TO THE TOYS & GAMES CATEGORY

If there’s one thing people will always have an appetite for, it’s entertainment. 2020 saw that appetite grow even stronger as COVID-19 forced millions to adapt to virtual learning, remote work, and social distancing. As a result, the Toys & Games category boomed, with orders growing 42% year-over-year! In this eBook, we review landscape, risks, and opportunities currently facing Toys & Games brands on Amazon.

OPTIMAL BUDGET ALLOCATION

IMPROVE TRAFFIC & CONVERSION RATES

SECURE LONG-TERM SUCCESS ON AMAZON

INTEGRATE AMAZON INTO BRAND STRATEGY

DOWNLOAD FREE EBOOK

Download Free eBook

Contained Within This eBook

Overview of the Amazon Landscape
Amazon 1P captures 42% of toy sales on Amazon, Lego's sales surpassed $7 billion, and 26,000 games have been funded through Kickstarter. And yet, there remains rich opportunities for those who know how to find them.

Regulations for Selling Toys & Games on Amazon
Many toys and games are marketed to children under 12 years old, and that means they are subject to strict legal and marketplace regulations. Not meeting all requirements can interrupt sales for weeks to months.

13 Strategies for Increasing Toys & Games Amazon Sales
Product demonstration videos, expansion packs, building excitement through YouTube influencers - these are just a few of the many ways Toys & Games brands can boost awareness and grow Amazon sales.

Understand Consumer Behavior
With few exceptions, shoppers demonstrate low brand loyalty in the Toys & Games industry. Understanding what factors influence their buying behavior is critical for long-term success on Amazon.

CONTAINED WITHIN THIS WHITEPAPER

The Algorithm

Finding The Happy Middle

 

Amazon Listings

How To Create

Single Listing Creation

Multiple Listing Creation


Best Practices

Amazon Content

 

Appendix

Frequently Used Keywords

Content Field Checklist

You'll receive an emailed copy of the eBook immediately.