THE AMAZON SELLER'S GUIDE TO THE SPORTS & OUTDOORS CATEGORY

The Sports & Outdoors category saw tremendous growth in 2020, with Kaspien’s data showing category sales on Amazon grew 80% year-over-year! However, the Amazon channel remains largely under-optimized in this space. This presents an opportunity: The first brands to treat Amazon as a primary sales channel will be positioned to grow market share for years to come.

OPTIMAL BUDGET ALLOCATION

IMPROVE TRAFFIC & CONVERSION RATES

CULTIVATE AN ENGAGED COMMUNITY

INTEGRATE AMAZON INTO BRAND STRATEGY

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Contained Within This eBook

Overview of the Amazon Landscape
The Sports & Outdoors category contains a broad range of products. Pricing can differ drastically between and even among product types.

Regulations & Requirements for Sports & Outdoors
The Sports & Outdoor category is generally a low-risk category with a few notable exceptions: Pesticides, pesticide devices, and weapons. These three product types are subject to stricter regulatory requirements and restrictions.

10 Marketing Strategies Tailored for the Category
Learn how to leverage Amazon DSP, product targeting ads, and social media marketing to maximize traffic, grow sales, and foster brand loyalty.

Understand Consumer Behavior
Products in the Sports & Outdoors category vary greatly in quality and price, which results in multiple, distinct audiences. As such, it’s helpful to think of Sports & Outdoors shoppers as three tiers: Entry level, middle, and luxury.

CONTAINED WITHIN THIS WHITEPAPER

The Algorithm

Finding The Happy Middle

 

Amazon Listings

How To Create

Single Listing Creation

Multiple Listing Creation


Best Practices

Amazon Content

 

Appendix

Frequently Used Keywords

Content Field Checklist

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