FIRST-TO-MARKET 
AMAZON STRATEGY GUIDE

Launching a new product or brand on Amazon can be equal parts exciting and overwhelming, especially when breaking ground in a foreign market. This comprehensive guide is a compass that brands can follow during the beginning stages of the process, navigating them through the treacherous flywheel that is Amazon.

UNDERSTAND THE COMPETITIVE LANDSCAPE

UNDERSTAND 
AMAZON'S FEES

ACCELERATE SALES 
AT PRODUCT LAUNCH

PROTECT YOUR 
BRAND FROM DAY 1

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Contained Within This eBook

How to Determine Your Marketplace Strategy
How will you enter the marketplace? This eBook guides you through product selection for Amazon, P&L considerations, fulfillment, and more. 

Legal and Marketplace Requirements Overview
Take a crash course in securing trademarks, UPC codes, product safety testing, online sales taxes, necessary documents, and all the other vital paperwork you need to do. 

Logistics and Inventory Management for New Products
Supply chain management impacts your online brand integrity, marketing, and sales performance. Learn about demand planning, product prep, warehousing, and more.

Proven Marketing Strategies for Launching New Products
Learn how to build your marketing collateral from scratch using best practices, as well as which marketing services to invest in early. We even share example marketing budgets!

CONTAINED WITHIN THIS WHITEPAPER

The Algorithm

Finding The Happy Middle

 

Amazon Listings

How To Create

Single Listing Creation

Multiple Listing Creation


Best Practices

Amazon Content

 

Appendix

Frequently Used Keywords

Content Field Checklist

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