How to Conduct an Amazon Competitor Analysis

You never sell in a vacuum on Amazon. Shoppers compare your products side-by-side with the competition, and if you're not doing the same, expect to be left behind.

Learn How to Think Like (and Beat) the Competition: 

  • 7 steps to understand what you're up against
  • Actionable takeaways to improve your listings
  • Learn how to evaluate every aspect of the competition
  • Bonus Worksheet: Quantifying Competitiveness

Contained Within This Whitepaper

Download the Report

  • The Algorithm
    Learn how to find the happy middle by using keyword strings within website content to determine page rankings and placement on their search engine results page (SERP).
  • Best Practices
    Gain key insights into the best practices, rules, regulations, and content permissions for marketplace algorithms when creating Amazon listing content.
  • Amazon Listings
    Discover how to create a listing fully optimized from the start and overcome the headache due to the plethora of difficulties that can arise when trying to edit your listing post-creation.
  • Appendix
    Frequently used keywords and a content field checklist to keep you in the know and on track

You'll receive an email with the eBook immediately after download

In This eBook

Learn The Steps to Outdo the Competition:

  1. Determine Your Keywords 
  2. Get to Know Your SERP 
  3. Explore Product Listings 
  4. Understanding the Buy Box 
  5. Examine Reviews 
  6. Explore the Brand Store 
  7. Off-Amazon Research (Optional Deep-Dive) 

Bonus Content: Quantitative Competitiveness Worksheet
Developed by Kaspien, this worksheet shows you how to apply a points system to quantify how your competition's listings compare and - more importantly - how your own offers stack up against them.

We'll Answer Key Questions:

  • Why Analyze Competitors?
  • Who Is Your Competition?
  • Who is the Right Competition?
  • How Often Should you Perform a Competitor Analysis?