EPISODE 31

Amazon Brand Acquirers, featuring Ryan Gnesin, CEO of Elevate Brands

Ryan Gnesin is the founder and CEO of Elevate Brands, a company that buys and grows brands selling primarily or exclusively on Amazon. As of March 2021, over $3 billion have been invested in the Amazon brand aggregators space. In this episode, Gnesin shares his perspective on how the Amazon marketplace has evolved over time, becoming an incubator for successful brands. This has paved the way for companies like Elevate, and some sellers are taking advantage of the model to repeatedly build and sell Amazon-exclusive brands. Gnesin also discusses how brand aggregators are managing the brands they buy and the professionalization of the third-party ecosystem on Amazon.

 

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EPISODE 30

Lessons from Amazon featuring Stefan Haney, Creator of Seller Central

Stefan Haney is the managing principal of Vantage international. Haney worked at Amazon from 2003 to 2019, witnessing firsthand the creation of Amazon Prime, Kindle, FBA, AWS, and more. Haney notably led the development of Seller Central from 2009 to 2016, where he learned what makes great sellers great.   

In this episode, he joins fellow ex-Amazonian Kunal Chopra to discuss mental models for running successful businesses. They also review the rise of Amazon-only brands, which are now being bought up by brand aggregators, like Thrasio, Heyday, and Perch. They briefly explore how Amazon is responding to Walmart’s and Shopify’s success in 2020, before returning to their shared roots at Amazon, sharing their most important leadership lessons and how to successfully apply Amazon’s models to new businesses.  

Learn more about Vantage International at https://vantageleader.com/

 

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EPISODE 29

2020’s Impact on the Future of Ecommerce

2020 accelerated the adoption of online shopping by as much as 10 years, according to experts. In this episode of Master the Marketplace, Kaspien’s CEO, General Manager of Retail, and Vice President of Business Development discuss how 2020 changed the Amazon landscape and the future of ecommerce. They discuss the surge in Chinese-based Amazon sellers, shifts in consumer shopping behavior, the importance of brand building for omnichannel, lessons for fulfillment strategy, the rise of BOPIS, and more.

 

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EPISODE 28

The State and Future of Payment Processing, Featuring Adi Ekshtain of Amaryllis

Adi Ekshtain was part of the dotcom boom that created the precursor to Apple Pay and Google Pay. Over his career, he has created numerous award-winning payment systems, before eventually co-founding Amaryllis, a company that provides a modular, scalable, and feature-rich payment engine to enable business growth for companies in all sectors. In this episode, Adi joins Kunal to discuss the complexities of payment processing as companies adopt omnichannel strategies, including the importance of data synchronization for multiple methods for purchasing, returns, and chargebacks. Their conversation delves into how payment processing solutions can accelerate merchant onboarding, the use of blockchain and AI in the payment ecosystem, Amazon’s progress toward a global marketplace and the implications thereof, and much more.

 

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EPISODE 27

Fulfillment Methods for Ecommerce, Featuring Waleed Shahzad of ShipHype

Waleed Shahzad is the founder of ShipHype, a third-party logistics provider for ecommerce that offers product prep, fulfillment, and storage. In this episode, he joins Kunal to pull back the curtain into the world of logistics built around ecommerce. Amazon FBA has long led the way, but third-party providers are finding innovative ways to add new value. Shazhad also shares how the coronavirus impacted fulfillment methods for ecommerce, including the emergence of smaller logistics providers to service local areas as national networks struggle to meet the sudden rise in online shopping.

 

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EPISODE 26

Starting an Amazon Business

Mark Lewyn, author of “The $500 Start-Up on Amazon,” joins Kunal to discuss his own experience with selling on Amazon. Lewyn worked as a journalist for USA Today and Business Week in the ’80s and ’90s before venturing into digital spaces, eventually discovering the rich potential of an Amazon FBA business. In this episode, Lewyn recounts how he started selling on Amazon with a humble budget, then used a data-driven approach to eventually create a seven-figure Amazon business. You can find a copy of Lewyn’s book. “The $500 Amazon Start-Up on Amazon,” on Amazon.

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EPISODE 25

How to Identify & Address Unauthorized Sellers

Kunal is joined by Richard Taylor, one of Kaspien’s Account Managers for SaaS products. Since 2017, Richard has overseen Perispect, Kaspien’s price & seller tracking software. As a result, he’s grown into an industry expert at identifying and resolving issues with unauthorized sellers. In this episode, Richard defines what rogue sellers are and the problems that can come from them. He then delves into both reactive and proactive strategies for keeping unauthorized sellers out of your Amazon listings, before broadening the scope to discuss how unauthorized sellers differ in other domestic and foreign marketplaces. 

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EPISODE 24

Laying the Foundation for Sustainable Success on Amazon

Kunal is joined by George Reid, founder of Launchpod Academy (formerly The Listing People), an educational platform focused on the Amazon marketplace. They help sellers navigate through the Amazon jungle by providing training and a community. In this episode, Reid talks about the three fundamental pillars to achieve sustainable success on Amazon: operations, branding, and advertising. Reid discusses in detail why you need a wide and deep “brand moat,” why communicating with end consumers is paramount, and the inverted pyramid theory of advertising.

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EPISODE 23

10 Tips for Satisfying Amazon Compliance Requirements

In this episode of Master the Marketplace, Kunal is once again joined by Jed Nelsen, Director of Compliance at Kaspien. In our last episode, Nelsen discussed how to reinstate a suspended listing or seller account on Amazon. In this complementary episode, Nelsen shares 10 tips for how brands and sellers can ensure they are compliant with Amazon’s policies. In Nelsen’s words, “This is the 30,000-foot view, and it’s a good place to start.” The tips range from how to acquire and safeguard intellectual property rights, to how to hinder rogue sellers with product packaging tricks, to the critical importance of seller feedback and your order defect rate.

 

Download the 10-Step Compliance Checklist to protect your account against listing suspensions.

 

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EPISODE 22

How to Reinstate a Suspended Amazon Listing

In this episode of Master the Marketplace, Kunal welcomes back Jed Nelsen, Director of Compliance at Kaspien. Kunal has one big question for Nelsen: what should you do if your listing or account is suspended on Amazon. Nelsen utilizes years of Amazon compliance experience to offer a detailed plan for reinstating a suspended listing or account. Nelsen touches on the most common reasons suspensions occur, how to write an effective plan of action for AHS, and vital information needed before you can get back to selling.

Download the 10-Step Compliance Checklist to protect your account against listing suspensions.

 

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EPISODE 21

Cultivating a Culture of Connectivity

Staying connected with friends and coworkers can be challenging while working remotely, yet remaining connected is important for both our emotional well-being and our company’s success. In this episode, HR Generalist Holly Johnson joins Kunal to discuss the upsides and downsides that organizations face when adapting to a remote workforce. As Johnson puts it, this isn’t just working from home; we are at home, living through a crisis, while working from home. This important shift in framing the topic opens the door to further conversations about what employees and managers can do to protect their well-being and help each other to ultimately create a culture of coaching.

 

 

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EPISODE 20

Keywords, Branding, and Becoming Number 1 on Google

Kunal is joined by Autumn Ledesma, Search Engine Optimization Specialist at Kaspien, for an in-depth and technical discussion about the myriad nuances and processes that go into reaching page 1 of Google. Their conversation is packed with advice, best practices, and exploration of the building blocks for a competitive SEO strategy. Drawing on over 5 years of Google SEO experience, Ledesma breaks down the advantages of combining paid and organic advertising, how to convince Google that you have the acronym EAT, and so much more.

 

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