EPISODE 21

Cultivating a Culture of Connectivity

Staying connected with friends and coworkers can be challenging while working remotely, yet remaining connected is important for both our emotional well-being and our company’s success. In this episode, HR Generalist Holly Johnson joins Kunal to discuss the upsides and downsides that organizations face when adapting to a remote workforce. As Johnson puts it, this isn’t just working from home; we are at home, living through a crisis, while working from home. This important shift in framing the topic opens the door to further conversations about what employees and managers can do to protect their well-being and help each other to ultimately create a culture of coaching.

 

 

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EPISODE 20

Keywords, Branding, and Becoming Number 1 on Google

Kunal is joined by Autumn Ledesma, Search Engine Optimization Specialist at Kaspien, for an in-depth and technical discussion about the myriad nuances and processes that go into reaching page 1 of Google. Their conversation is packed with advice, best practices, and exploration of the building blocks for a competitive SEO strategy. Drawing on over 5 years of Google SEO experience, Ledesma breaks down the advantages of combining paid and organic advertising, how to convince Google that you have the acronym EAT, and so much more.

 

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EPISODE 19

Resolving Compliance Issues on Amazon, Featuring ‘Amazon Sellers Lawyer’

CJ Rosenbaum of Amazon Sellers Lawyer and Kaspien’s Director of Compliance, Jed Nelsen, come on the show to talk about how manufacturers and sellers can address IPR violations and counterfeit goods on Amazon. Their conversation is packed with actionable advice, including how to handle cease & desist letters, how to handle accusations of price gouging when external factors increase your costs, how to prevent your products from falling under the First Sale Doctrine, the importance of general liability insurance for ecommerce sellers, and so much more.

 

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EPISODE 18

A Crash Course for Selling on Amazon, Featuring ‘My Amazon Guy’

Steven Pope, founder and CEO of My Amazon Guy, joins Kunal to share proven tricks and tips for selling on Amazon, as well as predictions for what Q4 will bring this year. They start at the beginning: How do you launch a new product on Amazon successfully as the marketplace enters the mature phase of its life cycle? Pope shares strategies for SEO, off-Amazon marketing, and on-Amazon advertising, and how each needs to support the “honeymoon phase” of a new product launch. Next, they turn to another common question: How do you restore a suspended seller account? As Amazon tightens their restrictions and enforcement, it’s all too easy to find your account inexplicably blocked. Their discussion concludes with a prediction that Q4 sales will grow 100% year-over-year on Amazon, and if it’s true, how brands need to prepare for it.

 

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EPISODE 17

etailz Rebrands to Kaspien

On September 3rd, 2020, etailz officially rebranded to Kaspien. In this exciting episode of Master the Marketplace, our CEO, VP of Human Resources, and Creative Director sit down to discuss the rebrand, including why we decided to rebrand, how we’re honoring our heritage as etailz, and the meaning behind the new name, logo, and colors. The trio also discusses our parent company rebranding to Kaspien Holdings, thereby merging Trans World Entertainment and etailz into one brand, and what the future holds for us as Kaspien. Read the rebrand announcement on our blog.

 

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EPISODE 16

Building An Online Brand And Finding Your Partner, Featuring ‘goTRG’

Kunal is joined by Fara Alexander and David Malka from goTRG, a returns management solution provider for some of the largest retailers and manufacturers in the world. In this episode, they discuss how consumer goods brands can grow rapidly by deploying products across online marketplaces, such as Amazon, Walmart, and eBay, and why it’s so important to have an effective returns management system. They also discuss key factors to consider when selecting a brand partner, such as brand protection, pricing strategy, fulfillment strategy, and more.

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EPISODE 15

Contextual Commerce & the Rise of Online Grocery, Featuring ‘Chicory’

Kunal is joined by Yuni Sameshima, Co-Founder and CEO of Chicory, a digital shopper marketing platform that specializes in the grocery industry. Through Chicory, CPG brands and grocery retailers can serve highly targeted ads to shoppers preparing their groceries list. In this episode, Kunal and Yuni talk about contextual commerce in the age of COVID-19. Their conversation dives deep into the $8 billion shift in the grocery world, as well as shifting consumer demands around how shoppers interact with brands across online platforms.

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EPISODE 14

Should Companies Get Political?

Lisa Wideman, Kaspien’s VP of Human Resources, joins Kunal to discuss whether businesses should take a stand when it comes to the two major crises currently happening in our country: the COVID-19 pandemic and the Black Lives Matter movement. In this episode, the pair talk about Kaspien’s response to both crises, the importance of empathy and compassion in and out of the workplace, and Kaspien’s enduring commitment to diversity.

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EPISODE 13

Spokane, WA: The Next Great Tech Hub?

Tom Simpson, a co-founder of Kaspien, Inc., board member, and active angel investor, joins Kunal to ask the big questions: is Spokane, WA going to become the next big tech hub, how it will happen, and why it’s likely to happen. In this episode, they discuss the great quality of life, affordability, entrepreneurial community, and amazing educational institutions of Spokane, WA.

 

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EPISODE 12

Partner Perspective: Chamberlain’s Leather Milk Discusses Diversifying Sales Channels

Aaron Snow, Director of Sales & Marketing at Chamberlain’s Leather Milk, joins Kunal to share his experience with balancing online marketplaces, direct-to-consumer sales, and wholesaling. Their discussion dives into issues surrounding shifting sales channels, selling on non-Amazon marketplaces, and selling internationally. Before wrapping up, Aaron and Kunal dive into the current COVID-19 pandemic’s effect on online sellers.

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EPISODE 11

Product Compliance & Risk Management on Amazon

There was a spike in price gouging and non-compliant products entering the market as the coronavirus spread. To help businesses navigate marketplace compliance during this time, we’ve brought back Jed Nelsen, the Director of Compliance at Kaspien. With Kunal, Jed discusses Amazon’s compliance policies, when and how they enforce those policies, and what costs go into product testing. The two also explore when it’s reasonable (and compliant) to pass on increased manufacturing costs to consumers, how to identify business risks, and how to break those risks into quantifiable details that you can use to create a practical risk management plan.

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EPISODE 10

Driving Success on Amazon, Featuring ‘Buy Box Experts’

James Thomson is a founding partner of Buy Box Experts, a managed services agency that helps brands sell on Amazon. Before starting Buy Box Experts, James was the first FBA account manager at Amazon and helped onboard thousands of brands into this now ubiquitous Amazon program. In this episode, he joins fellow former-Amazonian Kunal Chopra to discuss how Amazon has changed over the last 13 years and how these changes have empowered or impeded brands. They also share best practices for combating counterfeits, improving product visibility, creating a positive customer experience, and more, before concluding their conversation with a review of Walmart’s ongoing efforts to challenge Amazon for online market share.

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