EPISODE 27

Fulfillment Methods for Ecommerce, Featuring Waleed Shahzad of ShipHype

Waleed Shahzad is the founder of ShipHype, a third-party logistics provider for ecommerce that offers product prep, fulfillment, and storage. In this episode, he joins Kunal to pull back the curtain into the world of logistics built around ecommerce. Amazon FBA has long led the way, but third-party providers are finding innovative ways to add new value. Shazhad also shares how the coronavirus impacted fulfillment methods for ecommerce, including the emergence of smaller logistics providers to service local areas as national networks struggle to meet the sudden rise in online shopping.

 

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EPISODE 26

Starting an Amazon Business

Mark Lewyn, author of “The $500 Start-Up on Amazon,” joins Kunal to discuss his own experience with selling on Amazon. Lewyn worked as a journalist for USA Today and Business Week in the ’80s and ’90s before venturing into digital spaces, eventually discovering the rich potential of an Amazon FBA business. In this episode, Lewyn recounts how he started selling on Amazon with a humble budget, then used a data-driven approach to eventually create a seven-figure Amazon business. You can find a copy of Lewyn’s book. “The $500 Amazon Start-Up on Amazon,” on Amazon.

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EPISODE 25

How to Identify & Address Unauthorized Sellers

Kunal is joined by Richard Taylor, one of Kaspien’s Account Managers for SaaS products. Since 2017, Richard has overseen Perispect, Kaspien’s price & seller tracking software. As a result, he’s grown into an industry expert at identifying and resolving issues with unauthorized sellers. In this episode, Richard defines what rogue sellers are and the problems that can come from them. He then delves into both reactive and proactive strategies for keeping unauthorized sellers out of your Amazon listings, before broadening the scope to discuss how unauthorized sellers differ in other domestic and foreign marketplaces. 

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EPISODE 24

Laying the Foundation for Sustainable Success on Amazon

Kunal is joined by George Reid, founder of The Listing People, an educational platform focused on the Amazon marketplace. They help sellers navigate through the Amazon jungle by providing training and a community. In this episode, Reid talks about the three fundamental pillars to achieve sustainable success on Amazon: operations, branding, and advertising. Reid discusses in detail why you need a wide and deep “brand moat,” why communicating with end consumers is paramount, and the inverted pyramid theory of advertising.

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EPISODE 23

10 Tips for Satisfying Amazon Compliance Requirements

In this episode of Master the Marketplace, Kunal is once again joined by Jed Nelsen, Director of Compliance at Kaspien. In our last episode, Nelsen discussed how to reinstate a suspended listing or seller account on Amazon. In this complementary episode, Nelsen shares 10 tips for how brands and sellers can ensure they are compliant with Amazon’s policies. In Nelsen’s words, “This is the 30,000-foot view, and it’s a good place to start.” The tips range from how to acquire and safeguard intellectual property rights, to how to hinder rogue sellers with product packaging tricks, to the critical importance of seller feedback and your order defect rate.

 

Download the 10-Step Compliance Checklist to protect your account against listing suspensions.

 

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EPISODE 22

How to Reinstate a Suspended Amazon Listing

In this episode of Master the Marketplace, Kunal welcomes back Jed Nelsen, Director of Compliance at Kaspien. Kunal has one big question for Nelsen: what should you do if your listing or account is suspended on Amazon. Nelsen utilizes years of Amazon compliance experience to offer a detailed plan for reinstating a suspended listing or account. Nelsen touches on the most common reasons suspensions occur, how to write an effective plan of action for AHS, and vital information needed before you can get back to selling.

Download the 10-Step Compliance Checklist to protect your account against listing suspensions.

 

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EPISODE 21

Cultivating a Culture of Connectivity

Staying connected with friends and coworkers can be challenging while working remotely, yet remaining connected is important for both our emotional well-being and our company’s success. In this episode, HR Generalist Holly Johnson joins Kunal to discuss the upsides and downsides that organizations face when adapting to a remote workforce. As Johnson puts it, this isn’t just working from home; we are at home, living through a crisis, while working from home. This important shift in framing the topic opens the door to further conversations about what employees and managers can do to protect their well-being and help each other to ultimately create a culture of coaching.

 

 

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EPISODE 20

Keywords, Branding, and Becoming Number 1 on Google

Kunal is joined by Autumn Ledesma, Search Engine Optimization Specialist at Kaspien, for an in-depth and technical discussion about the myriad nuances and processes that go into reaching page 1 of Google. Their conversation is packed with advice, best practices, and exploration of the building blocks for a competitive SEO strategy. Drawing on over 5 years of Google SEO experience, Ledesma breaks down the advantages of combining paid and organic advertising, how to convince Google that you have the acronym EAT, and so much more.

 

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EPISODE 19

Resolving Compliance Issues on Amazon, Featuring ‘Amazon Sellers Lawyer’

CJ Rosenbaum of Amazon Sellers Lawyer and Kaspien’s Director of Compliance, Jed Nelsen, come on the show to talk about how manufacturers and sellers can address IPR violations and counterfeit goods on Amazon. Their conversation is packed with actionable advice, including how to handle cease & desist letters, how to handle accusations of price gouging when external factors increase your costs, how to prevent your products from falling under the First Sale Doctrine, the importance of general liability insurance for ecommerce sellers, and so much more.

 

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EPISODE 18

A Crash Course for Selling on Amazon, Featuring ‘My Amazon Guy’

Steven Pope, founder and CEO of My Amazon Guy, joins Kunal to share proven tricks and tips for selling on Amazon, as well as predictions for what Q4 will bring this year. They start at the beginning: How do you launch a new product on Amazon successfully as the marketplace enters the mature phase of its life cycle? Pope shares strategies for SEO, off-Amazon marketing, and on-Amazon advertising, and how each needs to support the “honeymoon phase” of a new product launch. Next, they turn to another common question: How do you restore a suspended seller account? As Amazon tightens their restrictions and enforcement, it’s all too easy to find your account inexplicably blocked. Their discussion concludes with a prediction that Q4 sales will grow 100% year-over-year on Amazon, and if it’s true, how brands need to prepare for it.

 

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EPISODE 17

etailz Rebrands to Kaspien

On September 3rd, 2020, etailz officially rebranded to Kaspien. In this exciting episode of Master the Marketplace, our CEO, VP of Human Resources, and Creative Director sit down to discuss the rebrand, including why we decided to rebrand, how we’re honoring our heritage as etailz, and the meaning behind the new name, logo, and colors. The trio also discusses our parent company rebranding to Kaspien Holdings, thereby merging Trans World Entertainment and etailz into one brand, and what the future holds for us as Kaspien. Read the rebrand announcement on our blog.

 

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EPISODE 16

Building An Online Brand And Finding Your Partner, Featuring ‘goTRG’

Kunal is joined by Fara Alexander and David Malka from goTRG, a returns management solution provider for some of the largest retailers and manufacturers in the world. In this episode, they discuss how consumer goods brands can grow rapidly by deploying products across online marketplaces, such as Amazon, Walmart, and eBay, and why it’s so important to have an effective returns management system. They also discuss key factors to consider when selecting a brand partner, such as brand protection, pricing strategy, fulfillment strategy, and more.

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