How to Win the Amazon Buy Box in 2021

How to Win the Amazon Buy Box

Table of Contents Why Have My Amazon Sales Dropped? If you’re asking this question, one of the first things you should check on is if there are other sellers in your Amazon listing. If so, are they occupying the buy box? Were they before? If there weren’t other sellers in the listing before, or they weren’t winning the buy […]

Hey, Google! A Seller’s Introduction to Google Shopping

Google Shopping

Table of Contents There has never been a better and more energizing time to be an online seller. Of course, there are still challenges. Online marketplaces are competitive, and some have strict requirements for using their platforms. Others are completely ungated, like Amazon. Amazon dominates the US ecommerce market, but a few competitors are trying […]

Amazon Announces Returns Performance Dashboard for Seller-Fulfilled Orders

Amazon Returns Performance Dashboard

Table of Contents Seller-Fulfilled Orders Now Monitored for Returns Performance On September 2nd, Amazon announced a new feature for seller-fulfilled returns: the Returns Performance Dashboard. The dashboard will track three key metrics for product returns: Return requests approved in less than 24 hours Total declined return requests Return-related buyer contact rate Amazon’s announcement also states that each […]

How to Use Amazon FBM to Strengthen Your Amazon Supply Chain

Use Amazon FBM to Strengthen Your Amazon Supply Chain

Table of Contents Amazon FBM Helps Overcome Ongoing Supply Chain Problems Amazon FBM is the solution for sellers struggling to overcome Amazon’s persistent. These issues have been a constant topic of discussion since the onset of the global pandemic, and for good reason. They pervade every link of the chain, from the first mile to […]

Celebrating One Year Since We Became Kaspien

Kaspien 1 Year Anniversary

Today, September 3rd, marks our one-year anniversary since we rebranded as Kaspien. It’s been an incredible first year, and we’d like to take a moment to celebrate some of our biggest achievements in the last 12 months! Launched a New Website With our new name came a new website – which you’re on! Our website is […]

Should You Hire an Amazon Vendor Central Agency?

Amazon Vendor Central Agency

Table of Contents Should you hire an Amazon Vendor Central agency? Is it worth it? Well, the honest answer is, it depends. For some vendors, it’s absolutely worth the cost. For others, maybe not. The goal of this post is to offer guidance on when hiring an Amazon Vendor Central agency is worthwhile for your business. What is Vendor […]

Amazon Affiliate Program: What Sellers Need To Know about Amazon Associates

Amazon Affiliate Program

What is the Amazon Affiliate Program? The Amazon Affiliate Program, also called “Amazon Associates,” is one of the largest affiliate programs online, allowing content creators, publishers, and bloggers the opportunity to monetize their content. After signing up for the free program, creators receive links they can publish and promote to their followers. When a sale is made through their individualized link, the affiliates […]

How to Craft Your Influencer Marketing Strategy by Product Category

Influencer Marketing Strategy

For both brands primarily in ecommerce and those primarily in brick and mortar, influencer marketing is becoming a more prevalent aspect of social marketing strategy. Influencer marketing allows companies the opportunity to reach a large audience with their inbound strategy and utilizes relationships to market their products.   When you think of an influencer, you may think of someone who is young and primarily promotes beauty and/or lifestyle content. […]

How to Dominate Amazon with Email Marketing

Email marketing for Amazon

Email marketing is a tried and true way to engage with your customers. In fact, it’s one of the most successful forms of digital marketing out there. But even if you’ve been using email for quite some time now on your website or blog, you may not be leveraging email marketing to its full potential […]

How to Capitalize on the Marketplace Boom by Aligning Sales and Fulfillment

Multi Marketplace Sales Fulfillment

Marketplace sales are booming. According to Statista, 63% of consumers start their search on Amazon, 25% on other marketplaces, and only 21% on the brands’ websites. Consumers prefer to shop on marketplaces over brand websites for several reasons, including the availability of fast and free shipping, customer reviews, and easy price comparisons, and hassle-free returns. […]

100+ Tips for Mastering Amazon Marketing

Amazon Marketing Tips

100+ Data-backed Amazon Marketing Strategies to Improve Organic & Paid Marketing Performance  Digital marketing can significantly improve sales growth on Amazon. This reality has led to fierce competition, raising the question: What are the most effective tactics for each marketing tool?   In a new eBook, we approach that question in two ways:   What are the […]