Recently, I’ve been getting several questions on how Kaspien partners with brands. In this post, I’d like to address these questions and define the various products and services that Kaspien offers.
At Kaspien, our mission is to be the ultimate online growth partner. We empower brands to achieve their online retail goals through innovative, proprietary technology, tailored strategies, and mutually beneficial partnerships.
To get a little more tactical today, I’d like to focus on the suite of products and services that we offer to our partners.
Kaspien Partnership Models
We partner with our brands in 3 primary ways:
1 – Software
In this model, you own inventory, and you sell it.
We equip your own team to work smarter and faster with our suite of self-service software. We offer solutions for automated inventory management, marketing, and brand protection. We have built our tools on cutting edge data science and artificial intelligence, prescriptive analytics, and managed data to support sales >$800M.
Learn more about our software.
2 – Agency Services
In this model, you own inventory, and we sell it.
We use our proprietary technology to serve as an extension of your brand while you maintain inventory control. We can manage your entire online sales channel or provide software and services on an a la carte basis.
Learn more about our agency model.
3 – Retail Partnership
In this model, we own inventory, and we sell it.
Brands can partner with us to represent their products across marketplaces. As your retailer, we’ll purchase inventory through consistent POs and fuel sustainable growth through our proven software and services. This is similar to how Amazon operates its 1P business. As they raise the requirements for brands to work with the traditional 1P model, companies like ours step in to fill in that market gap.
Learn more about our retail partnership model.
These are three primary partnership models, but brands aren’t confined to them. We can deploy any combination of our software and services in the manner that best serves your brand.
As you can see, our approach to working with brands aligns directly to our mission of helping brands succeed on various marketplaces.
Next, I’d like to go deeper into some of the specifics we offer through these different partnership models.
Software
At Kaspien, we have the following software available to brands to help them build their marketplace businesses.
Ad Management with AdManager
With Kaspien AdManager, you can increase your CPC marketing impact. Powered by optimization algorithms to manage your Amazon ad campaigns, AdManager automates bid setting and search term mining to maximize profitability. AdManager is currently in Beta and we’re accepting applicants.
Seller & Price Tracking with Perispect
Using Perispect, our proprietary brand watch software, you can monitor pricing, identify and track sellers, enforce your MAP, and combat unauthorized sellers. You can start a 30 day free trial of Perispect today.
Cost Recovery
Identify cases in which Amazon owes you money for lost or damaged product, overcharged fees, or other mismanaged inventory and recoup what’s owed to you. We will be publishing a SaaS product for Cost Recovery soon. In the meantime, this is available as an agency service and can be accessed here.
Sales & Inventory Forecasting
Empower your brand with our sales prediction model to accurately forecast sales at a product-specific level. Keep your supply chain tuned to position inventory in FBA for both existing and new-to-market products without out-of-stocking or overstocking. We will be publishing a SaaS product in 2020. In the meantime, you can access his service through our Retail Partnership.
Reporting & Data Insights
Gain access to your data and generate actionable insights. Our marketplace intelligence platform simplifies your reporting by generating a single, digestible report on finances, inventory health, catalog representation, marketing, and logistics.
Cross-Marketplace Dropship
Extend your products’ reach and protect against out-of-stock issues by using our dropship order management system to ship inventory out of your own warehouse solutions. We will be publishing a SaaS product in 2020. In the meantime, you can access this service through our Retail Partnership.
Agency Services
Here is a list of agency services we provide:
Consultancy
Complete Amazon Channel Management
Work with a dedicated account manager who is committed to your success. We’ll manage your online business from start to finish or anywhere in between and establish a regular call cadence to review account metrics, completed projects, and key initiatives.
Brand Analysis
Our experts can provide a thorough competitive analysis, audit your Seller Central account for improvement opportunities, and conduct keyword research for your brand and products.
Review Management
Product reviews are a key step in the purchase cycle of marketplaces, and our review management solutions make sure your customers are singing your brand’s praises.
Digital Marketing
Paid Search Campaign Management
Our expert search marketing team utilizes our proprietary software, AdManager, to automate bid management and keyword optimization to increase your on-marketplace exposure and drive revenue.
Inbound Marketing
Introduce your brand to entirely new audiences and build brand loyalty through our paid social campaigns, influencer network, and social media management service.
Listing Optimization
We prime your listings for success through comprehensive optimization. Our SEO team will create and optimize listings with keyword-rich, compelling content to maximize your products’ visibility on the SERP and increase conversion rates.
Photography & Video
Turn browsers into buyers through professional, high-quality studio & lifestyle images and video. Our talented creators will produce content that showcases your products and tells your brand’s story.
Amazon Promotions
We’ll work with your marketing calendar to create a targeted blend of Amazon-specific promotions to increase conversions of shoppers visiting your listings. Accelerate the adoption of your products with flash sales, deals, coupons, BOGOs, and sampling.
Brand Protection
Marketplace Compliance
Our compliance team ensures listings stay compliant with ever-evolving Amazon policies and navigates category-specific regulations, importing & exporting of goods, IPR violations, and brand registry enrollment for your brand.
Seller & Price Tracking
We’ll utilize our proprietary brand monitoring software, Perispect, to monitor pricing violations, identify unauthorized sellers, and escalate case management to clean up your channel.
Inventory Management
Inventory Planning
We’ll help you master marketplace policies and develop effective inventory management to avoid surplus product and long-term storage fees.
Marketplace Expansion
We have dedicated teams to help you expand your reach internationally and across all major marketplaces, including Walmart, eBay, and Amazon’s international marketplaces.
Cost Recovery
Amazon owes you money. Are you recouping what they owe you for lost and damaged inventory? Our Channel Auditor software allows you to automatically identify claims with Amazon and seek reimbursement.
Retail Partnership
Ready to get started? Upload your price list now.
Retail Solutions
Mutually Beneficial Partnerships
We start all partnerships by aligning our goals and developing actionable strategies to help us reach them. You’ll work with a dedicated account manager who is committed to your success and strives to understand your brand and products so we can best represent them on marketplaces.
New Product Launches
We’ve launched thousands of new products on online marketplaces. We offer a comprehensive First-to-Market solution for brands launching their latest products, which includes inventory management, listing creation, paid ads, and social media marketing.
Marketplace Expansion
We have dedicated teams to help you expand your reach internationally and across all major marketplaces, including Walmart, eBay, and Amazon’s international marketplaces.
Inventory Management
Inventory Planning
We utilize our proprietary sales forecasting algorithm to place consistent purchase orders and protect against out-of-stocks. We keep inventory turning regularly through FBA, dropship, and third-party channels.
Pricing Control
We partner with you on your strategy, whether that means upholding a standardized price or helping you stay competitive on Amazon through our predictive repricing models that ensure you can consistently move product.
Opportunity Identification
We can partner with you to strategically identify new product or bundle opportunities to introduce on the marketplaces.
Digital Marketing
Paid Search Campaign Management
Our expert search marketing team utilizes our proprietary software, AdManager, to automate bid management and keyword optimization, increasing your on-marketplace exposure and revenue.
Inbound Marketing
Introduce your brand to entirely new audiences and build brand loyalty through our paid social campaigns, influencer network, and social media management service.
Listing Optimization
We prime your listings for success through comprehensive optimization. Our SEO team will create and optimize listings with keyword-rich, compelling content to maximize your products’ visibility on the SERP and increase conversion rates.
Amazon Promotions
We can build a marketing calendar for your brand utilizing a targeted blend of Amazon-specific promotions to increase conversions. Accelerate the adoption of your products with flash sales, deals, coupons, BOGOs, and sampling.
Photography & Video
People buy what looks good. We can help your products sell quicker by utilizing our in-house team of photographers to create stunning listing photos, product demonstration videos, and brand videos.
Brand Protection
Marketplace Compliance
Our compliance team ensures listings stay compliant with ever-evolving Amazon policies and navigates category-specific regulations, importing & exporting of goods, IPR violations, and brand registry enrollment for your brand.
Seller & Price Tracking
We can provide you our proprietary brand monitoring software, Perispect, allowing you to monitor the sellers in your listings and track their current and historical pricing.
Review Management
Product reviews are a key step in the purchase cycle of marketplaces, and our review management solutions make sure your customers are singing your brand’s praises.
Learn more about our retail solutions here.
Kaspien Solutions: Bundled Software & Services for Specific Goals
Finally, at Kaspien, we offer several solutions bundles to support different goals. Each solution is designed with a package of select software and services to help you achieve your goal.
Here are a few bundles we support:
- Brands looking to scale their marketplace business
- Brands looking to protect their brand presence
- Brands looking to grow beyond Amazon
- Brands looking to expand globally
- Brands looking to sell on marketplaces for the first time
If you’d like to discuss opportunities with our team, please use our contact form or email me directly at kunal@kaspien.com
Till next time,
Kunal Chopra, CEO,Kaspien
kunal@kaspien.com
