It was yet another record-breaking Prime Day, with this year’s event surpassing sales from Black Friday and Cyber Monday 2018 combined. At this point, the shock factor of Amazon’s continued success has worn off and many have come to expect such results from the ecommerce giant.
The same cannot be said for brands. As competitor and ad saturation continue to increase on Amazon, stellar results are far from guaranteed for all brands.
Kaspien worked proactively with our partners to ensure they’d be among those who enjoyed the Prime Day benefits.
Amazon rolled out a new service called Prime Discounts on Prime Day, which allows sellers to offer discounts exclusively to Prime members. Kaspien tested the service with five of our exclusive partners.
We’re proud of the results we helped our partners achieve on Prime Day. Now, we begin preparing for the next major shopping events, with Black Friday, Cyber Monday, and the holiday season quickly approaching.
Reach out to your Kaspien account manager to start planning your Q4 marketing strategy. We’ll collaborate with you to create a strategic holiday marketing plan tailored to hit your goals.