We are excited to announce that we are active on Target.com! Kaspien is one of the only third-party sellers currently approved to sell on Target.com. We are selling on Target.com as a Target Plus partner.
“The average revenue per listing on Target.com during Q4 2020 was 9x what we saw on Walmart’s marketplace.”
What is Target Plus?
Target Plus is a third-party company that sells and ships items directly to customers through Target.com and Target’s apps.
Target launched the Target Plus Partner program in 2019 to thoughtfully expand their product offerings in popular categories, like home, toys, electronics, and sporting goods. Unlike other marketplaces, Target hand-picks the sellers and brands, rather than allowing any seller to list products on Target.com.
As a result, “Targets’s invite-only marketplace has less than 300 sellers, despite traffic on the website growing more than 50% last year,” according to Marketplace Pulse. Subsequently, brands selling via approved Target Plus partners like Kaspien experience virtually no competition on this fast-growing marketplace.
Promising Results from the Target Marketplace
We were invited to the selective program in early 2020, and we’ve worked closely with Target Plus to confirm the brands and products approved to sell on Target.com. We have been taking a strategic approach, carefully testing each approved category for opportunities. We currently represent four brands that span 30 product listings in the baby, pets, sports and toys categories.
“I’m extremely excited about what the initial results we’re seeing on Target.com means for our brands,” said Megan Lauterbach, General Manager of Retail at Kaspien. “The average revenue per listing on Target.com during Q4 2020 was 9x what we saw on Walmart’s marketplace, an early indicator that Target will be a very meaningful platform for eligible brands in 2021. As we continue to ramp up our Target.com efforts, we have many brands that have expressed interest, and I look forward to continuing to strategically expand our catalog in partnership with Target’s product selection team.”
As eCommerce continues to grow, so does the need for brands to diversify the platforms on which they sell.
How to Sell on the Target Marketplace
Because Target Plus is a gated platform, partnering with approved sellers like Kaspien is one of the most direct routes to sell products on the marketplace. In addition to gaining access to the marketplace, brands also benefit from Kaspien’s easy fulfillment solutions and marketing expertise.
When selling products on Target Plus through Kaspien, brands ship their labeled inventory into our third-party logistics network, which packages and ships the products as orders come in. We handle all customer returns.
We also draw on our 13 years of marketplace experience to adapt proven marketing tactics for the Target marketplace For every Target.com listing, we implement optimized listing titles and content, upload a variety of images to showcase the item, and promptly respond to shopper questions.
Any brands that are interested in partnering with Kaspien to sell on Target.com should reach out here. However, due to Target Plus’s category restrictions and stringent requirements, brands should understand that it is only possible to onboard Target-approved products onto Target.com.
Read the press release here.