It’s no secret that the Amazon landscape is becoming increasingly saturated. As a result, it takes more to stand out these days: More effort, more time, and more money. So, what are you going to do to stand apart from the competition?
Our recommendation: Beef up your social media strategy; it’s often an untapped gold mine of potential. Both paid and organic social media will increase your brand presence off of Amazon, yes, but social media will also create tangible impacts on Amazon.
For example, we launched a private label brand in the baby & kids category, and through active Facebook & Instagram pages and social ads directing back to Amazon, we were able to produce over 30,000 organic monthly brand name searches on Amazon within the first few months. We took this brand that no one had ever heard of, and through social media, had 30,000+ people searching for the brand on Amazon with presumably high intent to purchase.
Here’s how we did it.
Whether you’re creating your social profiles from scratch or have an active social community already, there are social media strategies you can implement to help drive more traffic to Amazon specifically:
Don’t have social pages set up or a team to manage them? We have a team of Facebook Blueprint Certified social media strategists who can do it for you!
If you really want to start driving a significant amount of off-Amazon traffic back to your Amazon listings or brand store, paid Facebook & Instagram ads are a quick, strategic way to do it. Within 30 minutes, our experienced social media experts can have a campaign set up and launched that’s driving people from social media directly to your Amazon listings.
Here’s how we typically build a paid social campaign:
We’re firm believers in using paid and unpaid ads in your social media strategy to not only increase Amazon traffic and sales, but also increase your brand’s presence overall. However, creating effective social ads can be an extremely daunting process without the proper training or experience. That’s why we have a team in-house who is Facebook Blueprint Certified to run them for your brand! We can run social ads back to your website, Amazon, or both.
Reach out to use via our contact form to get a quote.