Today, we’re delighted to announce that our Amazon advertising software, AdManager, has won the “Marketing Automation Innovation Award” in the fourth annual MarTech Breakthrough Awards.
AdManager won in a particularly competitive year, with this year’s program attracting more than 2,850 nominations from over 17 different countries throughout the world.
The award program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
“Kaspien has been developing breakthrough strategies and tools to strategically expand branding for all business sizes. Especially with this latest release, Kaspien is empowering Amazon sellers to tap into an advertising strategy that is not even available via Amazon itself,” said James Johnson, Managing Director at MarTech Breakthrough.
“Kaspien is a powerful asset to small businesses who can now put their focus back on their products while letting Kaspien scale and manage the complexities and challenges of selling on Amazon. We are pleased to present them with our ‘Marketing Automation Innovation Award’ for 2021,” Johnson said.
AdManager fine tunes a brand’s Amazon pay-per-click (PPC) marketing machine to drive unprecedented results, growing sales while cutting costs to maximize profitability. AdManager customers see an average of 30% increase in sales with an up to 50% reduction in advertising cost of sale (ACOS).
AdManager comes equipped with competitive features, such as automated bid optimization, automated budget optimization, and automated search term optimization.
Users can create custom bid management rules that can bid up or down daily at the keyword level based on any combination of performance metrics.
Users can also set custom rules that automatically increase daily budget for high-performing campaigns if they run low, so the most profitable campaigns never turn off.
AdManager automatically identifies and adds high-converting search terms as keywords to a campaign to ensure continued relevancy and sales.
AdManager also boasts Day Parting, a rare industry-leading feature that allows users to schedule ads to run only during the days and times that deliver the most sales for the best cost. After implementing Day Parting, AdManager customers have seen ACOS decrease by 40%! “Unfortunately, Amazon’s native advertising console lacks the ability to segment performance metrics and schedule ads by time. AdManager is one of the only Amazon ad management applications available to offer Day Parting,” said Kaspien CEO Kunal Chopra. “This unique feature enables advertisers to schedule PPC ads to run only during the days and times that deliver the best results. We are so delighted that MarTech Breakthrough can recognize our commitment to excellence for all of our customers and their important and valued small businesses around the world.”
In addition to the Marketing Automation Innovation Award, we’re pleased to announce that AdManager customers can now manage Amazon Sponsored Brands Videos from within AdManager.
Sponsored Brand Videos are a highly engaging ad type, arresting shoppers’ attention and inciting a click. According to Amazon, Sponsored Brands Videos have a 55% lower cost-per-click (CPC) than Sponsored Brands Ads.
By adding Sponsored Brands Videos to AdManager, users can automate all optimizations. AdManager is your Amazon advertising specialist who never sleeps, continually fine tuning your campaigns for optimal results.
Kaspien’s marketplace growth platform is built on a data engine that synthesizes 1 billion data points daily from over 10 million unique products. The platform provides actionable market intelligence and automation to efficiently grow any brand on leading marketplaces such as Amazon. From inventory management systems leveraging machine learning, to AI-powered ad management software, Kaspien’s iterative technology suite provides industry-leading tools for protecting, positioning, and growth.
Hire Kaspien’s marketing experts to run your Amazon advertising campaigns for you. We’ll integrate and optimize your Amazon campaigns within our tools and manage day-to-day operations.