Amazon Announces Brand Referral Bonus Program for Amazon Sellers 

Amazon announces Brand Referral Bonus program

What is the Brand Referral Bonus Program?  On July 15, 2021, Amazon announced the Brand Referral Bonus program. According to Amazon, the program allows participating sellers to “earn a bonus averaging 10% of product sales driven by your non-Amazon marketing efforts.” The bonus is credited to Amazon sellers through their referral fees.   Why Should Sellers Join the Brand Referral Bonus Program?  Amazon lists […]

Amazon’s “Manage Your Customer Engagement” Tool: Overview & Early Results

D2C email marketing via Amazon's Manage Your Customer Engagement Tool

What is the Manage Your Customer Engagement Tool?  In April 2021, Amazon unveiled a new marketing tool for brands enrolled in Amazon Brand Registry called “Manage Your Customer Engagement.” This tool allows brand owners or their authorized sellers to directly message shoppers who “follow” the brand on Amazon.   How does Amazon’s Customer Engagement Tool Work?  When Amazon launched their social media-esque Amazon Posts, they added a […]