How to Create and Use Amazon Coupons in Seller Central

Amazon Coupons are a highly effective marketing tool, increasing product visibility and sales velocity. In 2020, Kaspien ran 200 coupons, managing $70,000 in coupon spend, generating $385,000 in attributable sales. That equates to a 18% advertising cost of sale (ACOS) or 5.5 return on ad spend (ROAS). There’s good reason that coupons have endured in […]