Amazon Advertising Guide: Sponsored Brand Ads & Sponsored Brand Videos

According to Amazon, 69% of customer searches on Amazon don’t include a brand name. That means that most shoppers are still in the consideration phase and have not yet decided which product to buy. Of the shoppers that do use branded search terms, 25% do so for multiple brands while shopping, indicating that they have narrowed their list but are still in the consideration phase.  Amazon advertising is a […]