Amazon SEO Listing Content Updates: Bullet Points and Description Style Guides

SEO is an ever-evolving part of the Amazon selling experience. Keeping content updated, engaging, keyword optimized, and compliant can be quite a balancing act. Amazon is always seeking to improve customer experience, and that includes updating content guidelines. Recently, there’s been a change in attitude toward all caps text in bullet points and HTML in product descriptions.   In this post, we’ll break down this recent change and why implementing these recommendations can help improve your listing compliance.  Experiments in […]