Selling Baby Products on Amazon: How Love, Safety, and Pride Shape Amazon Strategy 

Trust and reliability underpin the Baby category on Amazon. Shoppers buying items for children need to be able to depend on the product’s safety, and that’s non-negotiable. This fact permeates the category, shaping strategy for everything from brand protection to marketing.   Amazon Category Overview: Baby Products  A Secure Category  Amazon is frequently criticized for the prevalence of counterfeit products sold on its platform. Fortunately, the Baby category […]

Ep. 30: Lessons from Amazon featuring Stefan Haney, Creator of Seller Central Haney is the managing principal of Vantage international. Haney worked at Amazon from 2003 to 2019, witnessing firsthand the creation of Amazon Prime, Kindle, FBA, AWS, and more. Haney notably led the development of Seller Central from 2009 to 2016, where he learned what makes great sellers great. In this episode, he joins fellow […]

Amazon Launches Amazon Poland Marketplace 

Amazon publicly launched in Poland on March 2, 2021, becoming the first new marketplace to be added in 2021. Amazon launched in the Netherlands and Sweden in 2020. With the addition of Poland, Amazon now has marketplaces in 19 countries around the world.   Amazon launches in Poland with more than 100 million products represented across 30+ categories. Marketplace Pulse notes that the marketplace launched […]