Ep. 7: Amazon Sponsored Ads – Strategy, Performance, Budgeting, and More
If you sell on Amazon, you’ve likely heard of Amazon Sponsored Product Ads. In this episode, Kaspien’s digital marketing manager, Jeremy Rossow, joins Kunal to pull back the curtain behind the uses, strategy, and typical performance of the different Amazon ad types, including Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, and Demand Side […]
How to Create a Sustainable Amazon Advertising Campaign
Running an Amazon ads campaign is exciting. Working to get a low ad-cost-of-sale (ACoS) and high sales is a challenging but rewarding task. We can speak to this with some authority. Kaspien has been doing this with our Amazon sponsored products for 12 years, and we’ve become quite adept along the way. In 2019, Kaspien generated over $1.5MM in ad sales at a hyper-sustainable ACoS of 6% for […]
Amazon No Longer Accepting Shipments to Fulfillment Centers from Certain Categories
COVID-19 is continuing to cause unforeseen impacts globally. On March 17th, Amazon announced that they have temporarily disabled the ability to create shipments for products outside of the following categories: Baby Products Health & Household Beauty & Personal Care Grocery Industrial & Scientific Pet Supplies As of today, this decision will be in effect through April 5, 2020. This […]