The Amazon Attribution Program: What It Is, Why It Matters, and How to Use It 

Amazon Attribution Program

If you retail on Amazon, you should be excited about the Amazon Attribution Program. The best business decisions are backed by data, and the Attribution Program allows marketers, for the first time, to reliably attribute nearly all off-Amazon digital marketing efforts’ impact on Amazon engagement and sales.  For the first time, you can measure the impact of search, social, display, email, and video media channels based on how […]