What Brands Can Learn About Their Sellers Through the Amazon Buy Box

The Buy Box is a much-discussed topic among Amazon sellers, but it also plays important roles for brands and consumers.  For consumers, the Buy Box represents convenience. In a standard listing, the Buy Box contains the seller’s name, the fulfillment method, price, and the “Add to Cart” button. Shoppers can learn everything they need about their potential order in a glance, and they can […]