Walmart Advertising Introduces Keyword Bidding for Sponsored Ads 

Walmart introduces keyword bidding

In mid-April, Walmart introduced keyword bidding to its online marketplace advertising platform. The addition of keyword bidding for Walmart Performance Ads (WPA) is a significant step forward for Walmart.com, although in its early stages, the service is far more limited than its Amazon counterpart. Kaspien has been exploring the new service and testing its capabilities. Here’s […]