As a leading Amazon expert, Kaspien spoke at the 2018 Outdoor Retailer Winter Market about how the Outdoor Industry can overcome its Amazon challenges.
Kaspien met with nearly 150 brands at SEMA to discuss how the automotive industry can combat unauthorized and rogue sellers and reduce MAP violations.
What are Amazon Sponsored Products, Sponsored Brand Ads, Sponsored Brand Videos, and Product Display Ads? Learn more about Amazon PPC optimization.
Identifying scams and fraudulent sellers on Amazon can be tricky. Here are some tips to help protect your brand and your customers from shady sellers.
If you want to start selling your products online, ensure you have a plan for how to track Amazon merchants in your listings.
Creating and enforcing a Minimum Advertising Price (MAP) Policy helps protect brand image and ensure that authorized retailers are able to compete fairly.
Manufacturer’s Suggested Retail Price, or “MSRP”, is the price a product should be sold for, recommended by the manufacturer. Minimum Advertised Price, or “MAP”, is the lowest price a reseller can advertise a partner’s products.
You spend a lot of time creating your brand. After all, your brand tells your company story. Learn how pricing can affect your brand’s overall value online.
So, how can a brand protect itself from the race to the bottom?Many brands have implemented a Minimum Advertised Pricing (MAP) policy.
So, how does a seller snag a sale on Amazon? They try to get in the buy box. The buy box is the coveted real estate of the product listing that shows which seller is benefiting when a customer clicks “Add to Cart.”
One of the most frustrating things for a brand is to find their product listed on Amazon or eBay by an unknown seller. Sometimes, this is a result of distributors selling to shady third-party resellers.
Adjusting your listing optimization strategy can help you improve discoverability in the Amazon search engine. Here are five tips to help you get started.