MSRP vs. MAP – What is the Difference?

Manufacturer’s Suggested Retail Price, or “MSRP”, is the price a product should be sold for, recommended by the manufacturer. Minimum Advertised Price, or “MAP”, is the lowest price a reseller can advertise a partner’s products.

Demystifying the Amazon Buy Box – Part 1

So, how does a seller snag a sale on Amazon? They try to get in the buy box. The buy box is the coveted real estate of the product listing that shows which seller is benefiting when a customer clicks “Add to Cart.”